Gruen Planet
Gruen Planet
Gruen Planet
Talk
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Overview
The show that lifts the lid on advertising, spin and marketing. Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts as they unpick the ways we're all bought and sold.
Status: Ended
First Air Date: 2011-09-28
Runtime: 0h 35m
Director: Unknown
Writer: Unknown
Top Cast
Wil Anderson
Wil Anderson
Himself - Host
Russel Howcroft
Russel Howcroft
Himself - Panellist
Todd Sampson
Todd Sampson
Himself - Panellist
Episodes - Season 1
Overseas Owned Beer
Overseas Owned Beer
Episode 1
On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister, Julia Gillard. Is there any hope for the PM? How would our Gruen communication specialists reposition her? Will an appearance on Junior Masterchef help? Or is she a Dead Woman Walking? SABMiller’s $12.3 billion purchase of Fosters. How do you sell Aussie beers that are no longer Aussie? How do you manage the public and media blacklash? Do brands really need to worry about patriotism? THE PITCH. In Grand Final week for the NRL and AFL, with the atrocities of mad Monday just around the corner, we’ve asked our agencies to come up with a campaign to convince Australians that we should stop expecting our footballers to be role models. Blackbocks (Adelaide) Vs Cooch (Perth).
Breast Cancer Month
Breast Cancer Month
Episode 2
A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it?
Apple
Apple
Episode 3
The Royal Family
The Royal Family
Episode 4
Hungry Jack's
Hungry Jack's
Episode 5
Qantas
Qantas
Episode 6
Kim Kardashian
Kim Kardashian
Episode 7
Tiger Woods & Islam
Tiger Woods & Islam
Episode 8
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