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Grails: When Sneakers Change the Game

Grails: When Sneakers Change the Game

Grails: When Sneakers Change the Game

Documentary

60

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Overview

The series profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course.

Status: Ended

First Air Date: 2022-12-14

Runtime: 0h 27m

Director: Hannah Storm

Writer: Unknown

Top Cast

Olajuwon Ajanaku

Official Videos

Trailer

Trailer

Episodes - Season 1

Chapter 1: The Logo

Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.

Chapter 2: The Break

Chapter 2: The Break

Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

Chapter 3: The Launch

Chapter 3: The Launch

Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

Chapter 4: The Gospel

Chapter 4: The Gospel

Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

Chapter 5: The Reveal

Chapter 5: The Reveal

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

Chapter 6: The Grail

Chapter 6: The Grail

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.

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