LuLaRich
LuLaRich
LuLaRich
Documentary
63
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Overview
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
Status: Ended
First Air Date: 2021-09-09
Runtime: 0h 45m
Director: Julia Willoughby Nason
Writer: Unknown
Top Cast
DeAnne Stidham
DeAnne Stidham
Self - Founder Lularoe
Mark Stidham
Mark Stidham
Self - Founder Lularoe
Stella Lemberg
Stella Lemberg
Self - Former Lularoe Retailer, Sponsor
Lauren Covey Carson
Lauren Covey Carson
Self. Former Lularoe Retailer, Trainer
Derryl Trujillo
Derryl Trujillo
Self. Former Lularoe Home Office Employee
Roberta Blevins
Roberta Blevins
Self. Former Lularoe Retailer, Trainer
Iliana Estarellas
Iliana Estarellas
Self. Former Lularoe Designer
Courtney Harwood
Courtney Harwood
Self
Sam Schultz
Sam Schultz
Self. DeAnne's Nephew, Former Lularoe Events Director
Becca Peter
Becca Peter
Self
Kenny Brady
Kenny Brady
Self. DeAnne's Son
Jordan Brady
Jordan Brady
Self
Official Videos
Official Trailer
Official Trailer
Episodes - Season 1
Start Up
Start Up
Episode 1
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
Show Up
Show Up
Episode 2
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
Blow Up
Blow Up
Episode 3
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
Toe Up
Toe Up
Episode 4
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
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