The Appearance
Documentary
Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Status:
Released
Release Date:
1996-07-14
Runtime:
0h 40m
Director:
Harun Farocki
Writer:
Unknown
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